Is our headline bold enough or loud enough to grab attention?
Are we relating to our readers?
What's your purpose behind an ad?
Is there a call to action?
Is there a Unique Selling Proposition
Are we spending all this money just for branding?
Is there too much copy, did we say too much?
Are we making it easy to understand?
Do our colors create an eye sore?
Is white space good or bad?
How many ads do I run?
Did our ad do any good?
How do I measure the response?

Ads cost a lot of money. Depeinding on the magazine, the money you spend on a year of ads could pay for my house. How do you make sure you get the results you want? Before you start printing ads get a game plan together.